ROLI, Spring Campaign
I partnered with a ROLI to define the creative direction of the spring campaign.
Services
Role Overview
Creative Direction
Strategy
Understanding the brief
ROLI reframed:
From product first to players at the forefront.
We shifted ROLI’s photography style from slick and futuristic to warm, candid, and human — I drew inspiration from Sonos and Fender to create a visual language that feels lived-in, expressive, and emotionally resonant.
Film/ Photography: Komdo
