ROLI, New Year Campaign
I partnered with a Komodo to define the creative direction of the new year, new habits campaign.
Services
Role Overview
Creative Direction
Strategy
Understanding the brief
Capturing the tech dad:
Visuals with heart and hardware
I created imagery around the ‘Tech Dad’ mini persona, blending real-life warmth with subtle tech cues. The goal was to reflect a modern parent who’s just as hands-on with music gear as they are with family life — relaxed, capable, and quietly cool.
Film/ Photography: Komdo
