ROLI, Speaking to her
I partnered with a Komodo to define the creative direction of the new year, new habits campaign.
Services
Role Overview
Creative Direction
Strategy
Understanding the brief
Speaking to her:
Adult learners in focus
I worked on the creative direction for new imagery for a growing audience — women in their 30s returning to music on their own terms. The visuals needed to feel empowering, relatable, and quietly confident, showing music as a space for self-expression, curiosity, and joy. A softer, more mature tone for a market we hadn’t yet spoken.
Film/ Photography: Komdo
