Hunter Boots, Design System to Ometria Templates
I played a key role in shaping Hunter Boots’ global digital presence, working across both the global brand and e-commerce teams.
Services
Visual Design
Strategy
UX/UI
Understanding the brief
From concept to execution, I translated the brand’s heritage and identity into visually engaging digital experiences that resonated across markets.
In a newly created role at Hunter Boots, I bridged Brand and E-commerce to deliver high-impact digital creative across web, email, discovery channels, affiliates, and global partnerships (UK/US/EMEA/APAC). I worked autonomously from brief to sign-off, owning the end-to-end creative process.
Landing Pages
Enhancing Product Discovery Through Education
During my time at Hunter, I designed hundreds of landing pages — each one crafted to translate campaign storytelling into purposeful, product-driven experiences. Below is a selection that reflects how I brought brand moments to life while guiding users through more educational, discovery-led journeys.
Redesigning the Email System to Deliver Personalised CRM Experiences to Each User
I developed a modular CRM component library and responsive email template framework, creating a scalable and brand-aligned foundation for marketing communications. This system streamlined campaign creation for internal teams and external partners such as Ometra, enabling the rapid deployment of personalised, geo-targeted email campaigns whilst maintaining consistent customer experiences across multiple markets.
Display and Affiliates
Crafting Impactful Display
& Affiliate Ads
I crafted digital creative and campaign imagery specifically tailored for display ads and affiliate marketing channels. My approach centred on striking, engaging artwork that captured attention, combined with highly readable text to ensure key messages were clear and impactful. Additionally, I focused on clear categorisation and layout to guide the viewer’s eye, enhancing user experience and driving effective campaign performance.
